Company Philosophy
“The creative act, the defeat of habit by originality, overcomes everything.”- (George Lois)
At Countryscape we have a genuine passion for what we do, and we believe that you will see this in our service, our work and most importantly, in ourselves. Innovation and creativity lie at the heart of our organisation, striving to challenge ill convention with new ways of understanding and communicating. Our aim is to improve dialogue and decision-making amongst all stakeholders in sustainable development, employing a combination of technology and imagination to break new ground.
We are committed to working in partnership with others – recognising and refining our own core skills, while drawing upon the knowledge and best practice of those around us. In particular, we are encouraged by the involvement of local people in the landscape, and the benefits to be gained from exploring other disciplines and environments. It is this holistic and all-embracing approach to our work that enables us to remain flexible and well informed in the face of new challenges.
Finally, an important principle that has proved invaluable in helping to guide what we do, and how we think – that is, “form follows function”. From the clarity and purpose of our design and communications, to the quality and vision of our environmental expertise, we pride ourselves on being pragmatic and proficient in everything we do.
One way of thinking about it is to imagine how a sculptor might transform a block of wood into a piece of art, or a useful tool. It's a careful process of reduction and refinement, and that's exactly how we like to work - stripping away the unnecessary, until only the essential remains.