Yorkshire Dales National Park Authority
Poster Campaign
Development of a poster campaign to help promote the National Park beyond its boundaries, targeting people living in neighbouring urban areas. Countryscape was responsible for the full production of the posters – from developing the concept and capturing the necessary images; to the design of artwork in accordance with the Yorkshire Dales corporate identity; finishing with the sustainable print of the posters, using recycled stock and vegetable oil-based inks.
A total of two different posters were produced using the theme ‘Find Space to Reflect’ – depicting people in urban settings, passing by shop windows and seeing a reflection of themselves in the Dales. The posters were displayed at bus stops, train stations and other public information points across the region.
