Countryscape were again contracted by Red Rose Forest (RRF) to produce the organisation’s Annual Report for the period 2010-2011. This work involved developing a new design and layout for the document, based more closely on the styles used by contemporary newspapers and magazines. The aim of the new format was to challenge the stereotype of annual reports as being “dull, corporate documents” and instead produce something that would genuinely engage and inform audiences, and ultimately be a pleasure to read.
The resulting document presents the breadth of work undertaken by RRF in highly visual and creative ways, including the use of illustrations to simplify and explain statistical information.
The finished document is available for downloading from the RRF website.